When I was a little boy my mom raised me lowering my tone at the table, giving my seat to the elder, dressing up without showing off  and I guess that’s why I’m a natural PR in Latin America. Somehow whenever I’m around with old friends some celebrate the character I became after launching the It Girl website and others are still living in the past expecting from me a persona that doesn’t exist anymore. Truth is before crawling my way out of the debt through pr jobs in Mexico City, I was 100% into wearing a lot of hats as It Girl’s founder. Stylist, driver, first assistant, producer, director, seamstress and sometimes even hairdresser, I did it all just to bring my vision to reality.

That vision has lasted more than 15 years online defining It Girl as one glossy source of inspiration. When I was producing all the Mexico City’s stories for the website, I secretly thought that every image would eventually age well with time.